What is Generative Engine Optimization (GEO)? The 2026 Complete Guide
Organic click-through rates for queries that trigger a Google AI Overview dropped from 1.76% to 0.61% — a 61% decline (Seer Interactive, Nov 2025). If your content isn't structured to be cited by AI systems, it's becoming invisible to a growing share of searchers. This guide explains what Generative Engine Optimization is, how it differs from SEO, and the tactics that actually improve AI visibility.
30 Apr 2026