Frida Marketing
Web App Development

Web Apps & Online Stores Built to Rank

I build the site. I handle the SEO. Most projects split those two jobs between different people — which means the developer doesn't think about search, and the marketer can't fix the code. Mine don't work that way.

What I Build With

Pick the Right Platform

The platform choice shapes everything: how fast you can launch, what the site can do, and what it costs to maintain. I work with two stacks depending on what your project actually needs.

+

WordPress & WooCommerce

WordPress with WooCommerce is the most practical starting point for most businesses. You get a proven CMS, a mature e-commerce layer, and a dashboard you can manage yourself without calling me every time something needs updating.

Good fit if:

  • You want a professional site without a large upfront budget.
  • You need to launch quickly — WordPress can go live fast.
  • Your main job is publishing content and you also want to sell products.
  • You want to manage the day-to-day yourself without learning to code.

The practical choice when budget and launch speed matter more than a fully custom codebase.

WordPress & WooCommerce
+

Custom Next.js & Laravel

For projects that need more than WordPress can offer, I build with Next.js on the frontend and Laravel on the backend. Next.js handles fast, SEO-ready pages with server-side rendering. Laravel handles everything behind the scenes — APIs, business logic, user management, whatever the project needs.

Good fit if:

  • You need functionality that doesn't exist in any plugin.
  • The site will see serious traffic and needs to stay fast under load.
  • You want complete control over the design and user experience.
  • You're building something that connects to a mobile app or other platforms.

The right choice when you have specific requirements and a longer-term vision.

Custom Next.js & Laravel
Platform Match

Which Platform Fits Your Project?

Budget, timeline, and what you need the site to do — those three factors usually make the decision obvious.

Go with WordPress if:

  • Your budget is limited and you need to keep initial costs down.
  • You need the site live as quickly as possible.
  • Standard e-commerce features cover what you need.
  • Your team needs a CMS they can use without any training.
Recommended

Go with Next.js & Laravel if:

  • You need custom features that don't exist off the shelf.
  • You're expecting serious traffic or a large product catalogue.
  • The user experience has to feel like an app, not a website.
  • You're planning to scale this into something bigger.

WordPress vs. Next.js & Laravel

A straightforward comparison for business owners

Speed

A Next.js site loads faster, handles more traffic, and gives Google what it wants. A WordPress site under load tends to slow down — and that hurts both rankings and conversions.

Faster

Security

Laravel has security baked into the framework. WordPress security depends on which plugins you've installed and whether you remembered to update them last month.

More Secure
WordPress
Next.js & Laravel
Page Load
35%
80%
File Size
30%
85%
Traffic Handling
40%
90%
Search Speed
45%
88%
Protection TypeWordPressNext.js / Laravel
Database Protection Requires setup Automatic
Form Security Requires setup Automatic
Login Protection Plugin needed Built-in
Password Safety Basic Automatic
What's Included

Everything Your Project Needs

Whichever platform you choose, these come standard.

Payment Integration

Stripe and PayPal set up properly — credit and debit cards, digital wallets, buy-now-pay-later. Tested before launch, not patched together after.

Inventory Management

Real-time stock tracking that works whether you have one warehouse or several. Low-stock alerts, supplier feeds, the lot.

Customer Accounts

Secure registration, login, and password management. Returning customers get a faster checkout because the system already knows them.

Product Catalogue

Search and filter that works, so customers find what they're looking for without scrolling through pages of results.

Checkout That Converts

A short, focused checkout flow that removes friction. Fewer steps means fewer abandoned carts — and that shows up in your revenue.

Project Needs
Why Work With Me

One person. Both jobs.

I handle development and SEO. Most agencies split those two roles.

I build it, then I rank it

Most web projects separate the builder from the marketer. I do both. So when I make decisions about your URL structure, page layout, or site architecture, those decisions are already informed by SEO — not patched in after the fact.

You deal with me directly

No account managers, no project coordinators, no one relaying your message before it reaches the person doing the work. You contact me, I respond.

Engineer background, marketing experience

I have a formal IT engineering degree. I've also been doing digital marketing long enough to know what actually moves rankings. Both show up in how I approach your project.

Want to talk through your project?

Tell me what you're trying to build. I'll tell you which stack makes sense and what it would take to rank for your target keywords.

Want to talk through your project?