Technical SEO
Technical SEO guides for developers and site owners. Covers the implementation details that move rankings: schema markup, crawl budget, Core Web Vitals, hreflang, and site architecture decisions that most SEO tools will not surface.
Technical SEO Is Where Rankings Are Won or Lost
On-page content gets the attention, but technical SEO is usually the bottleneck. A well-written page that loads slowly, has broken hreflang, or lacks structured data will consistently underperform a technically sound page with average content. These guides cover the implementation layer that separates sites that rank from sites that do not.
Topics in This Category
- Schema markup: Which schema types matter for which page types, and how to implement them correctly in Next.js
- Core Web Vitals: LCP, INP, and CLS, what causes each, and how to fix them without sacrificing UX
- Hreflang: The complete implementation guide for multilingual sites, including the edge cases most guides get wrong
- Crawl optimization: Robots.txt, sitemaps, canonical tags, and avoiding crawl budget waste
Written by Someone Who Implements This
Each guide is based on real implementation work, not regurgitated documentation. You will find specific code examples, real-world gotchas, and decisions grounded in how these systems actually behave in production.